At the very least, I always advise clients, get a basic definition of your brand designed, before you do anything else. This will ensure consistency across your website and all other marketing presence.
The basics should include;
- A logo
Your website is the absolute cornerstone and foundation of your digital presence and therefore the base of your digital marketing campaigns. A clean, professional, well optimised website will serve you well in attracting organic traffic and converting leads.
Search Engine Optimisation (SEO) is a set of practices designed to improve your website’s ranking and appearance in search results. This improves your organic search rankings over time.
Quality, original content placed in front of potential customers, at regular intervals is important to keeping your brand in the market. As long as your brand is represented in a consistent way, this will position your brand as a trusted authority in your industry.
Content distribution and audience engagement
Platforms such as Instagram (IG), Facebook, Tik Tok and LinkedIn can serve both as content distribution channels and opportunities to engage with your audience in authentic and interesting ways. While your website may serve primarily as a sales tool for your product or service, you can be more creative on social media and post content that talks to the wider interests of your target market.
- Let’s set up an automatic channel of communication to your audience;
Subscription forms, positioned at strategic places on your website – This feeds your subscriber database, while you sleep.
- Subscriber database – Fed by your subscription forms, this is a growing list of potential clients.
- Newsletter – Every month we compile the content from that month and send it out to your subscriber list. This is an efficient way to keep your people engaged.
A Customer Relationship Management (CRM) tool makes sure all our work doesn’t go to waste. A CRM is where we store all your sales leads. Each lead also stores a complete history of your client relationship – from the first time a client visits your website to the latest sale. This places you in a position to serve your customers in a personal way, knowing and serving their specific needs, at the right time.
This is not a pure digital marketing function but it does tie into your customer experience. I can assist you with affordable invoicing solution recommendations, and system setup.
Invest in more leads with Pay Per Click (PPC) advertising. This is a great way to boost your leads, especially in the beginning while your organic search ranking improves.
We work with Facebook, Instagram, Google and LinkedIn.
Digital Marketing accounts are month to month and paid monthly, at the start of each month. Your investment depends on your budget and how aggressively you want your campaign to be.
Starting at R2500 per month and up to R25000 per month.
Organic search result:-
A free listing in Google Search that appears because it’s relevant to someone’s search terms.
- Non-organic search results are paid advertisements.
- The ads above organic results contain an “Ad” box.
- The ads to the right of organic results have an “Ads” box above them.
- Analyzing organic search results can often help to identify new keywords for your Google Ads campaigns.
Contact Henry Shepherdson
WhatsApp 076 722 9569